COCONUT is a fusion fashion brand that sustainably makes high quality, unique statement pieces for Anglo-Indian women between the ages of 18 and 30. By focusing on the idea of dual identity which resonates with its target market, this brand aims to appreciate and honour Indian culture whilst still acknowledging westernised fashion styles and silhouettes. Through these garments, COCONUT aims to raise awareness on controversial topics that surround South Asian women, like cultural appropriation.